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Brand Strategy

For a new Fabrics and Haberdashery brand I’ve designed the whole brandculture containing brand identity, promotion, product packaging, marketing strategy, website and social media strategy.

Brand identity

Best about BIPP Design is that it’s an innovating brand in a world of old fashioned brands and designs. That’s a thing the logo had to reflect. A fresh wind became latterly the concept of the logo animation.

 

Logo Variations

Promotion

To promote the brand we decided to give away free posters with an order. In the design of the poster I used an element of the fabric design and put a Fram around it. This way it looks like a real painting.

Board

I made a cardboard from an element of a design of the fabrics.

 

Magazine

A small product magazine with the products, it’s variations and product information.

  • Brand Experience
  • Small Product Catalog

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